The Problem With Travel Brand Marketing – And How To Fix It
An obsession with prestige can obscure the declining value of traditional media. Travel brands need to re-evaluate their comms and marketing strategies.
Luxury
This comprehensive archive offers the latest insights, trends, and developments in the luxury travel industry, tailored specifically for professionals and stakeholders in the field. Featuring in-depth analysis and updates on hotels, tours, airlines, and cruise lines, the news stories in this collection provide essential information for those seeking to stay ahead in this rapidly-evolving market.
The Peninsula Hotels’ New Brand Campaign: Focus on Staff Stories, Not Luxury Cliches
As The Peninsula's head of marketing puts it, "Travel is an incredible thing to do and to experience, and who better to tell that story than the people who make it possible?"
India’s Biggest Hotelier: 2025 Outlook, Goa Slowdown, and Making Money in Low Season
Analysts were skeptical that Indian Hotels Company Ltd. could hit its lofty goals for profit margins. But it's been delivering.
The World’s Longest Flight Is Getting a First Class Upgrade
Singapore Airlines already boasts one of the world’s most exclusive passenger planes. After six years of development, it’s about to take things to a whole new level.
MGM Resorts Sees Healthy Vegas Demand Despite Heat Wave Hit, F1 Race Slowdown
MGM Resorts sees strong demand at its Las Vegas resorts continuing through year-end, despite minor performance hiccups in the third quarter.
For Skift Research Subscribers
The Wellness Travel Boom in 2024 and Beyond: What You Need to Know
Wellness tourism is on the rise as travelers increasingly prioritize mental and physical well-being. By focusing on personalized experiences and innovative wellness offerings, businesses across the travel value chain can capitalize on this lucrative opportunity.
The Growing Global Appeal of the Japanese Ryokan
One of the oldest forms of Japanese hospitality is getting more attention from global brands, and cross-pollinating across the Pacific.
Oman Is the Calm Alternative to the Gulf’s Glitzy Mega-Projects
Muscat is the ying to Dubai’s yang. Oman's roadmap doesn’t focus on glitzy mega-projects but rather sustainable growth and cultural preservation.
Is Cathay Pacific’s New Aria Suite Worth the Wait?
The Aria Suite is arguably the year’s most anticipated new business class product. Those hoping for pushing-the-envelope innovation may be disappointed, but this solid product hits all the right notes.
New Research: Reimagining the Role of Travel Media in Building Luxury and Lifestyle Brands
A new report highlights the changing perceptions of travel media and marketing, exploring how luxury and lifestyle hotel brands can succeed in attracting a dynamically diverse cohort of luxury guests in today’s travel environment.
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