Fairmont Revamps the Luxury Hotel Brand’s Strategy for New Era
Fairmont is a luxury brand that has been underperforming its potential in its development pipeline. Can a new CEO and management team with a new strategy improve things?
Luxury
This comprehensive archive offers the latest insights, trends, and developments in the luxury travel industry, tailored specifically for professionals and stakeholders in the field. Featuring in-depth analysis and updates on hotels, tours, airlines, and cruise lines, the news stories in this collection provide essential information for those seeking to stay ahead in this rapidly-evolving market.
IDEAS: Lionel Messi Swaps Football Boots for Louis Vuitton in New Travel Campaign
Football legend Lionel Messi has ditched his Paris Saint-Germain kit for Louis Vuitton as he stars in his first solo campaign for the fashion house’s ‘Horizon's Never End’ campaign.
IHG’s Six Senses Is Adding Luxury Global Membership Clubs
Six Senses CEO Neil Jacobs would like to multiply consumers' encounters with his brand beyond occasional hotel and resort stays. A potential paid membership product would let luxury travelers hop among new clubs, building on a model Soho House has popularized.
Boutique Hotel Brand Maisons Pariente Braves the Paris Market
The first three hotels in Maisons Pariente’s portfolio focused on understated luxury in resort destinations. But, can the family owned company succeed in Europe's capital of luxury hotels?
Bulgari Hotels Sees Unhurried Growth as a Way to Retain Its Cachet
Having a hotel in every gateway city and resort destination may look rich. But Bulgari is wise to preserve the rarity of its brand by keeping its joint venture with Marriott small.
Club Med Aims to Shift Upmarket With New Resorts and Ad Campaign
It's reassuring to see numerous Club Med all-inclusive resorts rebounding post-pandemic and that the company has upgraded many to attract affluent millennial parents. But some experts question its new marketing campaign and strategy.
Ennismore’s Mondrian Singapore to Open by June 2023
Mondrian Singapore Duxton, a 302-room luxury hotel, has seen its opening delayed by a couple of months. The Straits Times has a fun profile by Louisa Lim of all the…
Ireland’s Doyle Collection Revamps Luxury Hotel Strategy
True, Doyle Collection, a family-run luxury hotel group, is a small player. But the strategy of its new CEO Gordon Drake, who previously sold Six Senses to IHG and Fairmont Raffles to Accor, underscores what indie brands are thinking now.
Hotel Brand Tiny Urban Escapes Taps Into Micro Luxury and Sustainability
The founder of Tiny Urban Escapes, Indiana’s first Black and female-owned hotel, is taking an innovative approach to sustainable, luxury travel in urban environments.
Watch Video: Why Hotel Brands See Lots of Room to Grow in Luxury and Midscale
The hotel brands have largely captured market share in the upscale segment and are now expanding their portfolios into the relatively un-penetrated luxury and midscale/premium economy space that offer the greatest opportunity for further branded share gains.