When Being Boutique Can Be the Answer — New Luxury
Scale definitely helps hotel companies, but it comes at a cost. With multiple brands, differentiation is difficult, leaving plenty of room for smaller operators.
Luxury
This comprehensive archive offers the latest insights, trends, and developments in the luxury travel industry, tailored specifically for professionals and stakeholders in the field. Featuring in-depth analysis and updates on hotels, tours, airlines, and cruise lines, the news stories in this collection provide essential information for those seeking to stay ahead in this rapidly-evolving market.
The Modern Concierge Is Too Skilled to Be Made Redundant by Technology
It would be easy to dismiss a concierge as a relic of another time. But concierges are the secret weapon of the educated traveler, and when the job is done well, it is vital.
Skift Trends Report: The Luxury Evolution
Luxury means something different today than it did to previous generations. Today's high-end consumers are creating not just a new economy, but a new conception of society itself. Download our latest report to learn more.
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When Travelers Are Willing to Pay for Silence — New Luxury
The new luxury is very different from the old luxury. Travelers want a more authentic experience, and increasingly that is taking them back to nature.
The Future of Luxury for Overstimulated Millennials Looks Serene
Circadian mood lighting might cut it on a business trip, but the future of luxury leisure will be based in actual nature.
Why This Boutique Barcelona Hotel Transformed Itself Into a New York Weekend
Cross-promotions like this are most successful when both sides have something to gain. While Seagram's gets access to a new audience, The Corner Hotel can enhance its reputation.
Hotels Use Technology and Design to Evolve the Healthy Room
Wouldn't it be nice if a hotel room could enhance your sleep, whip you into shape or make you relax? Four Seasons, MGM and Swissôtel are among the brands experimenting with accommodations designed to make guests feel healthier.
How Experiential Marketing Keeps Brands Relevant — New Luxury
The world has moved on from luxury brands simply being able to advertise their products in the traditional sense. They need something bigger to cut through the digital noise.
Luxury Boutique Hotels Become Part of the College Experience
Luxury boutique hotels are suddenly sprouting up near the campuses of small liberal arts colleges. But most seem to be shunning franchise flags in favor of independence. We examine the reasons why.
Luxury Brands Embrace Experiential Marketing to Stay Relevant
Louis XIII Cognac's most recent activation is a great example of how luxury brands are aligning with meaningful causes and influencers to appeal to luxury consumers' growing desire to feel their purchases are part of something bigger than themselves.