Luxury

This comprehensive archive offers the latest insights, trends, and developments in the luxury travel industry, tailored specifically for professionals and stakeholders in the field. Featuring in-depth analysis and updates on hotels, tours, airlines, and cruise lines, the news stories in this collection provide essential information for those seeking to stay ahead in this rapidly-evolving market.

Business Travel

How Experiential Marketing Keeps Brands Relevant — New Luxury

The world has moved on from luxury brands simply being able to advertise their products in the traditional sense. They need something bigger to cut through the digital noise.

Patrick Whyte | 9 years ago

Business Travel

Luxury Boutique Hotels Become Part of the College Experience

Luxury boutique hotels are suddenly sprouting up near the campuses of small liberal arts colleges. But most seem to be shunning franchise flags in favor of independence. We examine the reasons why.

Laura Powell | 9 years ago

Business Travel

Luxury Brands Embrace Experiential Marketing to Stay Relevant

Louis XIII Cognac's most recent activation is a great example of how luxury brands are aligning with meaningful causes and influencers to appeal to luxury consumers' growing desire to feel their purchases are part of something bigger than themselves.

Samantha Shankman | 9 years ago

Business Travel

The Top Traits of Luxury Hospitality Employees

Everyone agrees that service is key to the luxury experience. That means there's a great deal of pressure on hiring managers to find the right talent. They should be looking for certain key psychographic factors that have consistently proven to be strong indicators of employee success.

Laura Powell | 9 years ago

Business Travel

Inside Conrad’s Latest Innovation Play — New Luxury

Luxury consumers value the human touch, meaning technological innovation at this level needs to serve a purpose.

Patrick Whyte | 9 years ago

Business Travel

Aligning Luxury Hotels With Active Brands to Attract High-Achieving Guests

Luxury travel brands are today operating within the transformation economy. Brands must align themselves with experiences that speak to affluent consumers’ desire for a personal evolution.

Samantha Shankman | 9 years ago

Business Travel

Conrad Ups Its Innovation Play

In the heavily competitive luxury space, Conrad is looking to gain its edge through innovative technology.

Laura Powell | 9 years ago

Business Travel

Giving Free and Independent Travel a Luxury Edge

Long-time tour operator Ker & Downey has always had a mission to get travelers to less-explored regions. Aside from bringing in tourism dollars to developing countries, the company stands out for its commitment to on-the-ground philanthropy.

Laura Powell | 9 years ago

Business Travel

Duty-Free Retailers Get Smart — New Luxury

Gone are the days when duty-free retailers could lazily rely on consumers to freely spend their cash in airports. The rise of online shopping has forced them to become much more creative when it comes to generating sales.

Patrick Whyte | 9 years ago

Business Travel

The Shifting Strategies of Luxury Duty-Free Retailers

With competition from online retailers rising, airport duty-free shops selling luxury goods need to up the ante. Some methods they are using seem to be successful, while others may start annoying potential customers.

Laura Powell | 9 years ago