Luxury

This comprehensive archive offers the latest insights, trends, and developments in the luxury travel industry, tailored specifically for professionals and stakeholders in the field. Featuring in-depth analysis and updates on hotels, tours, airlines, and cruise lines, the news stories in this collection provide essential information for those seeking to stay ahead in this rapidly-evolving market.

Business Travel

Luxury Luggage Raises the Bar for Sophisticated Content Marketing

The travel space is rich in content. That means it's not "if," but "how" luggage brands craft their messages of exploration and sophistication that will ultimately resonate with the customer.

Samantha Shankman | 9 years ago

Business Travel

Luxury Brands Are Beating Mass-Market Brands Across Social Media

Fashion luxury brands generally tend to be ahead of travel brands in terms of marketing innovation and sophistication. We'll continue to watch this space.

Samantha Shankman | 9 years ago

Business Travel

The Demographic That Luxury Travel Marketers Forgot About

Given their relative wealth and amount of free time, mid-lifers — otherwise known as the youngest baby boomers and the oldest Gen Xers — don't seem to be getting the proper respect and attention from travel marketers. A new report suggests that luxury marketers that ignore this group do so at their own peril.

Laura Powell | 9 years ago

Business Travel

What Travel Brands Can Learn From Alibaba’s New Luxury Marketplace

Despite the popularity and discussion surrounding the Chinese consumer in recent years, it is still a developing market worth watching and studying for nuanced changes and opportunities.

Samantha Shankman | 9 years ago

Business Travel

Mall Operator Westfield Emulates Luxury Hotels for New Service Style

It is difficult to distill years of nuanced luxury training down into a single program, but Westfield's eagerness to look to luxury hospitality is a sign that it is headed in the right direction.

Samantha Shankman | 9 years ago

Business Travel

Artificial Intelligence’s Unrecognized Potential for Luxury Travel Brands

It’s clear that there are ways in which luxury brands can differentiate their customer experience using artificial intelligence, but it will require a sophistication that is still unseen in the travel industry.

Samantha Shankman | 9 years ago

Business Travel

The 6 Big Trends That Are Reshaping Luxury Travel

In the luxury travel space, at a macro level, demand is growing for the accumulation of travel memories drawn from transformative moments that resonate deeply with the individual traveler’s ideal of personal fulfillment, and his or her best aspirational version of themselves.

Greg Oates | 9 years ago

Business Travel

Why Virtuoso’s New Must-Go Destinations Feel Similar

A new Virtuoso survey focusing on coveted luxury destinations for fall and the holidays doesn't cover new territory, but some trends are revealed by reading between the lines.

Laura Powell | 9 years ago

Business Travel

Luxury Companies Create Gateway Products for Tighter Budgets

Should luxury companies introduce lower-priced offerings, or do they risk diluting their brand and/or cannibalizing business from the main brand? We look at how several high-end travel companies are approaching the challenge.

Laura Powell | 9 years ago

Business Travel

5 Factors That Influence Millennials’ Luxury Spending Habits

There is no one strategy to win over millennials. Brands should focus on what they offer in terms of quality and then communicate that through as many channels as possible to increase their awareness among this diverse but growing demographic.

Samantha Shankman | 9 years ago