Meetings and Events Industry News

News, interviews, and coverage of the meetings and events industry, from in-person events to hybrid events to online events.

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Why Organizers Give Attendees What They Want

The latest Freeman Trends Report sheds light on a discernible misalignment between the offerings provided by organizers and the preferences of both attendees and exhibitors. It’s time to close the gap.
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Creating a Target Audience of One

Dive into the AI-powered future of events with Matthias Sondermann, senior director of events at SAP, and learn from his journey leading many of SAP's strategic event experiences.
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The Latest Best Practices for Outdoor Activities and Events

Outdoor activities and events are more popular than ever, but this means more pressure to avoid the pitfalls that can come with large crowds. Safety and sustainability are paramount. Here are three best practices to ensure a foolproof checklist for outdoor activities.
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3 Ways to Take Incentive Travel From Transactional to Transformational

Today’s incentive travelers want more than just a free trip — they demand deep, meaningful experiences that are good for the planet and food for the soul. Here are three ways incentive destinations can help travelers connect not just with each other but also with their purpose and place in the world.
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How Top U.S. Convention Centers Stack Up on Sustainability

As the earth continues to burn and flood on a regular basis, the rush to create and host sustainable meetings are showing no signs of subsiding anytime soon. Selecting the right convention center can help stem the tide of climate change.
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The Experience Economy

In the latest episode of the Skift Meetings Podcast, the spotlight is on Joe Pine, a visionary thinker whose groundbreaking work on the Experience Economy has reshaped the way businesses…