The travel industry runs on intelligence. The question is where it comes from. For more than a decade, the executives who've been to Skift Global Forum keep coming back. That's a signal.
Cathay Pacific is quietly building something harder to copy — a network-wide design operating system that survives different airports and local teams.
Accor's renewed PSG deal sits inside a loyalty program now built on more than 100 partners. The architecture underneath matters more than the headline.
Azerbaijan became India's fastest-growing outbound destination with no brand, no campaign, and no cultural familiarity, which should end the marketing budget debate, but probably won't.
No one in European aviation talks more than Michael O'Leary, and few are better placed to call what's coming. His earnings Q&A is one of the most candid industry insights you'll get this quarter.
Brand USA wants to clear up international travelers’ misconceptions on new fees and entry requirements. Other concerns grounded in reality will be more challenging to address.
Wyndham CEO Geoff Ballotti was diagnosed with "multiple myeloma, but it was caught "early" and his prognosis is "favorable. The 65-year-old executive will remain in his role while he undergoes treatment.