A confusing or frustrating travel reservation system can result in abandoned carts and lost sales. In a new handbook, “Travel and Tourism: Gaining Customer Insights Before You Lose the Reservation,” Acoustic reveals how eliminating friction within the reservation system is the key to building customer trust and increasing conversion rates.
Booking Holdings' hoped-for acquisition of Etraveli Group is not a make or break deal for Booking, but its failure to close would be a setback for its connected trip strategy.
The short booking travel booking windows that became the predominant mode of booking in the pandemic -- for obvious reasons with lots of uncertainty around Covid & travel plan --…
Most hospitality brands consider revenue per available room (RevPAR) as their primary success metric, but this measurement is limited to occupancy and rates. To generate greater revenue and increase guest satisfaction, hoteliers need to focus on total revenue, which includes experiences that go beyond the room.
The job losses at big tech brands including Facebook and Twitter present a big challenge for those companies and the talent they've lost. But the travel industry dealt with much of this in 2020. What's next?