The emotional button that trip-planning pushes the most in the post-pandemic era is anxiety. Booking Holdings is looking to assuage trip worries with products and services it is ramping up.
The so-called travel marketing funnel for Booking Holdings and Expedia has indeed been a sieve. Domestic trips and remote work have propelled accommodations to a higher position in trip plans.
A new report by Contentsquare presents important benchmark data and insights to help tourism and hospitality businesses create a digital experience that meets the wants and needs of today’s travelers.
As travel companies in United Arab Emirates look to increase digital offerings many seem to be headed in the direction of superapps. The time to build superapps is now and get a first-mover advantage.
Booking Holdings and Hopper are attacking travelers' anxieties in wildly divergent ways. Booking is trying to soothe them, while Hopper doesn't mind a little angst if it means more fintech revenue.
As travel brands navigate a new frontier of customer expectations, they must start by rethinking their online checkout journeys. Decluttering the e-commerce experience can create a more focused merchandising strategy that drives ancillary revenue and deepens customer loyalty.