The long-term attractiveness of Google Search is still an open question. Booking and others have long looked to diversify their marketing channels, and now they are starting to have real choices.
As direct competition in India is increasing and suppliers are cutting middlemen, MakeMyTrip is moving to international markets to increase supply and distinguish itself.
With digital privacy tightening, identity resolution is becoming essential for travel marketers. Wunderkind’s Ronen Kadosh explains how smarter data strategies can help brands drive direct bookings and build lasting loyalty.
While MakeMyTrip’s success hinges on how well it stitches together a seamless travel journey, one thing's clear: India’s biggest online travel agency wants to own the full journey. And it's betting that travelers are ready for that.
Travel disruptions due to unforeseen events may have led to fewer bookings among Indians, but they are making up for it by spending more for the premium experience of travel.
Booking.com sees growing its flights business as a strategic priority. An eTraveli deal may still be on its agenda if it can get the courts to overturn a competition decision.
With 8 million listings and around 5,000 hosts, verifying them has been an oft-stated Airbnb ambition, but it has fallen short on completing this ever-growing and gargantuan task.