Online Travel News

The future of travel is social, visual, and creator-led.

Trivago's growth is has been boosted by its global brand marketing campaign, and it plans to ramp up ad spend.

Let freedom ring. Tripadvisor can call its own shots now without running major decisions through a parent company that at times had different interests and priorities.

The advantage of Booking Holdings' size and wide geographic footprint is that a problem in one region might be balanced by gains in another. That means being agnostic can be part of the strategy.

Expedia is trying to get the right blend of layoffs and hirings to get its operations moving — fast.

It pays to be the CEO of Booking Holdings or Expedia Group. The vast majority of the top paid hotel bosses have some catching up to do.

Expedia Group's initial goal of democratizing loyalty programs through One Key apparently ran into financial realities.

Booking's latest report shows progress on cutting its own emissions, but issues around green sustainability labels on accommodation listings show how complicated things can get.

Join Skift and industry leaders for a webinar about how identity resolution is unlocking new ways to turn anonymous travel browsers into loyal bookers. Learn how brands are using data, personalization, and AI to re-engage travelers across devices — and finally close the gap between intent and conversion.

The latest court ruling citing Google's monopoly power came at a time when Google is facing more competition than ever.