There has already been a backlash against the DMA in Europe. It's really hard to see how giving the gatekeepers more of a voice in how they are regulated would be feasible without gutting the DMA's intent.
Agoda’s playbook is clear: move fast, stay cheap, and think local. They’re not betting on the next big trend. They’re betting on knowing what their customers and partners want, before anyone else.
Ixigo's focus on the next billion users in India, along with diversification and bet on profitable acquisitions has driven it to profitability in an already lucrative Indian market.
Online travel agencies have a tremendous marketing edge over leisure agencies, and corporate travel agencies might be feeling the pinch of macro uncertainties.
MakeMyTrip cutting back Trip.com's role might be a sign that ownership structures are no longer just numbers on a chart. They are tied to bigger questions around national interest, transparency, and trust.
Google Hotels is still strong, but weakened by the Digital Markets Act — and Google's own AI Overviews. Agentic AI may one day make the changes we've seen to date under the DMA a mere footnote in the evolution of travel search.