Online Travel News

Booking.com is looking at India for its growing outbound potential and spending power, even as it adapts to the last-minute booking behavior of these travelers.

We provide answers to some of Ask Skift's most common questions, including about Airbnb's plans, how Delta Air Lines is doing in the U.S., and the impact of U.S.-Canada tariff battle on tourism.

Google may not be releasing a trip planner any time soon, but it's consistently rolling out various other trip features and AI integrations across products.

The announcement is a first among competitors like ChatGPT and Google’s Gemini.

Could this Airbnb-HotelTonight collaboration portend greater integration between the two and even signal the start of an Airbnb loyalty program?

Users may not rely on AI to plan a trip from start to finish, but they’re becoming more likely to consult it at some point during the process. 

With up to 95% of website visitors remaining anonymous, travel brands are leaving revenue on the table. Identity resolution helps recognize and convert these users, enabling better personalization, stronger engagement, and higher conversion rates.

Users are becoming more likely to use AI during the trip planning process, but it'll take more time before they're comfortable with AI taking control from start to finish.

Skift has been arguing for more than a decade that Google creates an anti-competitive playing field by self-preferencing its own travel businesses over those of competitors. The European Commission's wheels are turning very slowly.

This is the next chapter for Reservations.com after a cancelled SPAC deal in 2022.