For MakeMyTrip, the acquisition is a calculated bet on the future of India’s corporate travel market — a bet that could pay off handsomely as the market doubles by 2030.
Airbnb will try to widen its experiences audience by crafting them for locals, as well as travelers. Experiences will get the "categories" treatment, and a dose of TikTok and Instagram stories-like marketing.
A recent survey from Expedia Group highlights the travel preferences and potential of Asia’s emerging middle class, presenting a significant opportunity for travel brands to create new experiences tailored to this growing demographic.
As Yatra looks at ways to workaround competition in its consumer business, the company is continuing to scale its corporate travel segment to drive profitability.
By 2030, direct digital bookings will surpass online travel agencies as the dominant distribution channel, generating over $400 billion in global hotel gross bookings.
Was Booking Holdings getting too fat? With operating costs outpacing revenue growth, something had to give. We might not know the exact chess moves for awhile.