Less localization is the tradeoff that Trivago is seemingly willing to live with as it uses AI to avoid having to pay TV pitch people in each of its markets.
Innovation requires more than just technology. In this episode of Skift Travel Spotlight podcast, Trip.com discusses how it approaches innovation and why collaboration is key.
We web-scraped 20k+ hotels listed on Google across the U.S., Europe, Asia and Middle East to understand which online travel agencies and direct sites compete for bookings in Google's sponsored and organic listings.
Who's in and who's out of American Airlines' new preferred agency program to date? The deadline extension seems to indicate their are some hiccups along the way.
Just as online travel companies experiment with new features on their website pages, Trivago does something similar with its TV ads. Too soon to tell which ones will make the cut.