Online Travel News

Booking.com is going big with a Super Bowl ad in 2024. Expedia Group is going global with Netflix. Different strokes for different folks.

Will investors have patience for Trivago's multiyear effort to turn things around?

Barring last-minute entries, Booking.com may be the only travel company advertising nationally during Super Bowl 2024. However, given that Booking.com's annual sales and marketing spend exceeds $7 billion, the expense is certainly doable.

GetYourGuide, which has raised more than $1 billion in startup funding, needs to grow its market in the U.S. to reach its targets. A series of new TV ads may help move the needle.

Kiwi has been losing money, and like other tech and travel firms, trimmed its staff.

The two low-cost carrier mavericks, Ryanair and Southwest, are pursuing different distribution strategies with online travel agencies. Ryanair is seeking direct agreements, and Southwest just sues those that gain unauthorized access.

MakeMyTrip's record-breaking quarter is a significant addition to the unfolding narrative of India's travel landscape.

Hotels aren't doing enough to keep their wholesale rates off of smaller retail travel sites. That is damaging to Expedia's effort to gather the best prices online.

As the saying goes about changes to the way Google displays flights, the devil will be in the details.

As brand loyalty and consumer retention become increasingly important business metrics, travel brands should consider new and innovative ways to reach and engage consumers.