Skift Originals

What is required for the new normal of crossing borders while living with Covid is government coordination, user experience, simplicity, and accessibility when it comes to registering and sharing data. The best countries with the smartest, most streamlined approaches will win out.

This week, travel startups announced more than $710 million in funding. Concepts included Oyo's branded hospitality network, a Chinese hotel group that aims to appeal to its guests across all five senses, and a rewards app for low carbon travel.

As many destinations start to open their borders and welcome back travelers, how can tourism add value to local communities in more environmentally friendly and impactful ways? You don't want to miss these timely conversations as tourism faces new challenges and opportunities.

Travel companies slashed marketing budgets last year as travel in the majority of the world became an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

The U.S. May travel data signaled an exciting travel comeback this summer. Travel companies need to be prepared.

Entries are now open for 2021 edition of the Skift IDEA Awards, the travel industry’s annual recognition of excellence in design, creativity, and innovation. Apply by the June 28 early deadline for the best entry rate.

June will be a pivotal time for hotels and the industry as travel momentum picks up as preparations that many have made for the past year are finally set in motion. Join us for this day of important discussions during our next summit on hospitality and marketing. You won't want to miss it.

This will be the most consequential event Skift has ever done. Come and experience our Skift Global Forum 2021 at the stunning TWA Hotel.

The pandemic has proven the resilience of loyalty programs. But it has also suggested the need for travel brands to supplement their loyalty programs with subscription-based products that address complementary needs.

The U.S. travel rate jumped to 35.3 percent in March, marking the biggest two-month increase since travel hit rock bottom in April 2020. With over half of American adults already vaccinated, the summer vacation peak is looking very promising for the travel industry.