Partnerships

There's a shift in the way smart hotels are marketing themselves. Big budget ads and single-track campaigns are being put on the back burner as marketers move towards personalization, continious conversations, and guest-centricity.

The travel and hospitality industry is overflowing with data. How can travel companies develop smart strategies to deliver more effective and personalized travel experiences? Skift and Boxever hosted a webinar to find out.

In order to stay competitive, hotels need to shift away from marketing that only highlights themselves and focus on strategies that put guests first.

“It’s not uncommon for reservations to be received from a channel and then sit with a hotel for days without ever being captured into its PMS or CRS ... the inaccurate data means those hoteliers never truly know their correct, real-time supply, making it impossible to make good and informed business decisions.”

Guests have grown to expect more personalized and custom-tailored experiences. In order to keep up, hotels are facing a need to utilize technology that lets them efficiently segment customers and provide better guest experiences.

Skift and Egencia hosted a webinar to answer an important question: If the hospitality – the actual human to human interaction – part of the travel industry becomes less and less important, how will the industry define itself?

The cloud has fundamentally democratized best-of-breed technology. A small, independent hotel today can be using the same technology as the largest chains in the world, and have an equal opportunity to manage the increasing complexities of online distribution and direct bookings.

Much as the travel industry would like to move beyond pricing and fees, consumers still wants better disclosures and simplicity around ticket prices, fees and other related services. Is the travel industry listening?

If the hospitality – the actual human to human interaction – part of the travel industry becomes less and less important, how does the industry define itself? How does it understand the needs of its customers and fulfill them?

Exploring the destination is the top cited reason to turn a business trip into a vacation.