Tune in for insight from travel metasearch executives about advertising, standing out in a crowded field, and trying to create product that users will love.
Tune in to our first backstage podcast from Skift Forum Europe for insight on how the world is changing for travel — and how the industry is responding.
That podcasts are popular is undeniable. But will these hotel-produced and curated podcast playlists actually gain traction with listeners who eventually become paying guests? That's the tricky part and honestly, we're not so sure they will.
With so many hotel mergers in recent years, loyalty is being reimagined for bigger, broader, more diverse audiences. But can any one loyalty program appeal to all travelers?
The meetings industry is beginning to evaluate the long-term impact of conferences on a host destination's economic growth, and the business outcome for both local and visiting participants, with much more intention than in the past. It's going to get bumpy, but it's time for the industry to start taking itself seriously.