Our alternate title: Why unrest, health panics, and financial uncertainty doesn't spell doom and gloom for the travel industry. But it does mean it needs to be smart in 2016.
Marriott is a great case study on whether large legacy travel brands can reinvent themselves through storytelling -- and then of course follow through and deliver on the actual soft-promise that they make through these efforts.
No one company has cracked local discovery the way people have long hoped some company would. But as mobile devices become more knowledgable about what we see and do, services like Foursquare and its rivals could become much more interesting.