The next five years in Saudi Arabia tourism will determine the global order of the travel industry for the next 50 years. Based on a new survey of over 400 travel executives, this new research explores five paths to sustainable success in travel and tourism investments across the Kingdom.

Alaska’s reputation as a bucket list cruise destination rests largely on its wildlife encounters, especially whale sightings. MSC Cruises is treating its first season in the region as a research opportunity, exploring how marine science can guide operations in high-density wildlife corridors.

Airlines may be underestimating payments. As distribution grows more complex, payment infrastructure is becoming a bottleneck that shapes growth, partnerships, and the ability to deliver modern retail experiences.

RARE India's partnership with SAMHI Hotels is a measured bet on a familiar problem: how to build commercial infrastructure around a product that derives its value from resisting it. The opportunity lies in scaling access while preserving the experience — without standardizing it.

Generative AI platforms now shape travel shortlists at the inspiration stage. With 94% of hotels invisible in AI search results, only a narrow set makes it into consideration. Brands not present in the media sources informing these tools risk being filtered out before booking even begins.

As travelers prioritize seamless, end-to-end journeys, Capital One is moving beyond booking to build a fully integrated travel ecosystem, reshaping how brands reach and engage customers along the way.

Asia’s hotel pipeline is still growing, but an increasing share of that growth is coming from existing properties rather than new builds, as owners tap global brands like Accor for distribution, loyalty, and pricing power.

For years, Global Travel Collection's $2.4 billion in sales has been spread across legacy brands, masking its true scale. Its brand unification is a signal that scale is becoming the defining competitive advantage in luxury travel.

Bloom's insistence on profitability before scale runs counter to the growth-at-all-costs orthodoxy that defined the last decade of travel tech investment in India. As it enters a new phase of expansion, the company now faces the challenge of sustaining product and profit while scaling up.

Despite significant investment in marketing technology, most travel brands still cannot identify the majority of their audience. A new guide from Wunderkind argues that identity resolution is central to performance, helping brands drive more direct bookings and get more from existing channels.