Department of Culture and Tourism – Abu Dhabi Partner Content

Department of Culture and Tourism – Abu Dhabi Partner Content

The Tourism sector is charged with reinforcing Abu Dhabi as a world-class destination, in line with our commitment to conserving, promoting and leveraging the emirate’s heritage, culture and tourism assets.

We fulfill our mandate through continued investment into Abu Dhabi’s diverse array of leisure, entertainment and cultural attractions, and a comprehensive program of profile-raising events organized in partnership with a network of sponsors and industry stakeholders.

Tourism

Why Culture Is Becoming Abu Dhabi’s Most Valuable Tourism Asset

The global appetite for authentic travel is increasingly central to demand, and the Department of Culture and Tourism – Abu Dhabi is meeting it with scale and intention. Its cultural strategy shows a destination treating curiosity as its most valuable currency.
Department of Culture and Tourism – Abu Dhabi + Skift |
Sponsored
Online Travel

Inside Abu Dhabi’s New ‘One Summer Isn’t Enough’ Campaign

Changing travel patterns offer new opportunities to capture demand, but destinations need to adapt their marketing accordingly. With Abu Dhabi’s new ‘One Summer Isn’t Enough’ campaign, the destination is transforming the UAE’s largest emirate into a year-round destination.
Department of Culture and Tourism – Abu Dhabi + Skift |
Sponsored
Tourism

Q&A: Destinations Double Down on Nature and Culture to Attract Luxury Travelers

​​As the luxury travel landscape becomes increasingly competitive, destinations are thinking more strategically about how they can showcase the diversity of their nature-based and cultural offerings. For Abu Dhabi, this means spotlighting Saadiyat Island, a vibrant leisure, residential, business, and cultural hub.
Department of Culture and Tourism – Abu Dhabi + Skift |
Sponsored