Accor Group Partner Content

Today's hospitality brands have an opportunity to play a much bigger role in the lives of consumers, extending their business beyond the hotel room and delivering experiences that help guests as they live, work, and play. How will hotel brands like Accor adapt their strategy to succeed in this new environment? Register now to view the recording.

In the past, economy hotels have often been constrained in terms of the designs, experiences, and personalized offerings they could provide guests. But ibis is taking steps to prove that economy brands can compete when it comes to experiential offerings.

Europe’s appetite for cutting-edge design, community-driven approaches, and contemporary food and beverage concepts is constantly evolving. Hotel brands, developers, and other leaders in the industry should take note.

From the simplest inn to the fanciest five-star resort, hotels are adding food and beverage concepts to their amenity offerings. Not only are these designed to make money, but they’re expected to attract locals and create social media buzz.

If you want to predict what the international hotel scene will look like in 10 years, it’s probably wise to focus on what’s happening in Europe right now.

An overall picture of Europe’s current hospitality landscape A look at how European hotel brands are taking new approaches to design, staffing, and food and beverage A focus on how…

Where is luxury going next? In a nutshell, everywhere. Today, luxury travelers can be found anywhere from second-tier cities to remote destinations in developing countries. And as travelers increasingly flock to novel places, expect hospitality companies to bookmark them as well.

Look at up-and-coming luxury destinations around the world Take a deep dive into Chinese luxury travelers Focus on the role residential plays in luxury hospitality development Learn insights from industry…

The overall verdict on the buzz surrounding blockchain is still mixed, but Amber Treshnell, John Paul’s CEO, Americas, believes it will be as game-changing as the internet itself.