Cendyn Partner Content

Cendyn Partner Content

Enhancing Loyalty: Best Practices for CRM Systems in Asia-Pacific

Encompassing diverse markets in mature economies like Australia, Japan, and Singapore, and those with vast growth potential like China, expectations of service and customer experience can vary widely throughout the Asia-Pacific Region. This report looks at strategies to build hospitality customer loyalty through effective use of customer relationship management (CRM.)
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From Data to Action: The Future of Hospitality Marketing

Big data is driving opportunities to create loyalty and conversions for the hospitality industry, but it’s also posing challenges. The key to leveraging the power of customer information is to…
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