Collinson Partner Content

In this video from Skift Global Forum East 2022, we hear from Priyanka Lakhani, senior vice president, commercial, at Collinson Group, on how partnerships can help travel providers curate experiences that meet consumers’ post-pandemic preferences.

The second edition of the 2021 Asia Pacific Travel Recovery Report takes the temperature of more than 400 C-suite and senior-level travel executives on upcoming global activity and market recovery, revenue expectations, border control, Covid-19 testing, traveler passports, traveler well-being, and more.

New research shows the impact Covid-19 has had on business travel in Europe and what business travelers want to see going forward. As we enter the recovery phase, travel providers need to consider making changes that will help these travelers feel more comfortable when they return to the skies.

The rise of the experience economy means that travel is interlinked with mental and physical wellbeing across a multitude of verticals. New research from Collinson uncovers how leisure and business travelers are feeling about a return to travel and underscores the need for cross-sector brands to come together to help bring the industry back.

The vaccine rollout is fueling optimism among Asia-Pacific’s travelers and the region’s travel industry. But until inoculations are widespread and the right systems for recognizing official health documents are in place globally, extra layers of protection — such as testing — remain key to traveler health and safety.

Enhancing the traveler journey with the right combination of contactless digital experiences, socially distanced service touchpoints, and personalized information and offers can help return us to a time when the travel journey is just as enjoyable as the destination.

Before Covid-19 hit, airports and airlines were boosting customer satisfaction by investing heavily in new services and innovative dining and retail experiences. Now, at a time when travelers are understandably cautious about returning to the skies, customer experience is more important than ever in helping to raise traveler confidence and ensure global travel’s long-term recovery.

Travel demand continues to rebuild at a slow pace due to Covid-19 border restrictions and health and safety concerns. Travel brands can shore up confidence and build loyalty by engaging with customers in meaningful ways throughout the travel journey, which includes pre- and post-trip airport touchpoints.

Companies are focusing on bringing diverse strategies and disparate technologies together to create the perfect points system for their loyalty offerings –– but true differentiation is created by really understanding the customers and through personalized programs.

Building a successful loyalty program is often harder than it looks –– but it doesn’t have to be. A new eBook by Collinson digs into the obstacles around building loyalty strategies and gives tips to overcome them.