Expedia Group Partner Content

Expedia Group has long been a leader in B2B travel technology, but 2025 marks a turning point as the company seeks to clarify its solutions for partners looking to streamline operations, enhance traveler experiences, and seize new opportunities in digital transformation.

A recent survey from Expedia Group highlights the travel preferences and potential of Asia’s emerging middle class, presenting a significant opportunity for travel brands to create new experiences tailored to this growing demographic.

Today’s consumers expect loyalty programs to offer travel rewards — even if the program is offered by a company outside the travel industry. Expedia Group Private Label Solutions gives brands access to global travel inventory and the tech required to integrate travel rewards into existing loyalty programs without reinventing the wheel.

If you’re heading to the latest stop on Taylor Swift’s Eras Tour, you will likely need to book a flight and hotel. Expedia Group recently unveiled new data highlighting how its advertising tools enhance visibility for travel partners on their sites and can augment partner revenue during popular cultural events.

Do vacation rental travelers prefer consistent experiences over quirky stays? Vrbo is betting they do, with a new brand campaign that aims to outshine the competition by highlighting traditional properties, price transparency, and loyalty rewards.

Curious which trends will drive consumer travel interest in 2024? Expedia Group’s “Unpack ‘24” report offers actionable insights to help travel companies align with an array of offbeat trends and connect with travelers.

Growth in the vacation rental sector has surpassed pre-pandemic levels and shows no signs of slowing. Leveling up the traveler experience through consistency, reliability, and transparency will help hosts and online travel agencies (OTAs) stand out in the crowded space.

Expedia Group’s new “The Path to Purchase” report provides actionable insights to help travel companies inspire, engage, and convert travelers at each stage in the online shopping journey.

Findings from Expedia Group’s March 2023 research can help travel providers deepen their understanding of traveler priorities around loyalty rewards — including price discounts and the flexibility to use rewards across brands and different trip elements like hotels, flights, car rentals, and activities.

As travel returns, Expedia Group’s Traveler Value Index 2023 examines the need-to-know changes taking place within the industry — from the perspective of both consumers and travel professionals — and provides actionable insights to guide decision makers in the year ahead.