LeisureLink Partner Content

There’s more opportunity than ever in the fast-growing vacation rental business, but staying competitive now takes much more than providing a great property — owners and managers must continually upgrade everything from their technology to their guest experience.

As power shifts toward distributors, property managers will need to embrace new technology tools to better leverage these channels while working to preserve direct bookings and repeat visits.

As the vacation rental industry grows up, the gap between those players embracing modern ways of operating and the rest is widening. Given the high expectations of today’s travelers and the leg up provided by digital tools, this divide will widen and the savvier operators will quickly dominate.

The $100 billion industry vacation rental sector could be going into over-drive as it attracts growing interest from investors, major hospitality brands and travelers seeking alternate accommodations.