Sabre Hospitality Partner Content

To remain competitive and optimize revenue, hoteliers need to think like retailers and shift their focus from filing rooms to providing unique guest experiences. True hospitality is about more than just providing a place to stay.

As today’s travelers seek more personalized experiences, hoteliers need to develop holistic retailing strategies that go beyond the guest room. Activating purchase touchpoints that include flexible gift cards and other ancillary products can help maximize revenue.

In recent years, social media and guest reviews have made a profound impact on the hotel industry. Savvy hotel operators who are willing and able to use guest feedback to improve their service can boost satisfaction and increase bookings, especially if they’re equipped with the right guest engagement software.

Most hospitality brands consider revenue per available room (RevPAR) as their primary success metric, but this measurement is limited to occupancy and rates. To generate greater revenue and increase guest satisfaction, hoteliers need to focus on total revenue, which includes experiences that go beyond the room.

For hospitality brands to inspire loyalty, they need to deliver a consistently stellar guest experience — but many hotels haven’t been able to hire enough staff members to meet the high level of service guests expect. To overcome this challenge, hotels must increase efficiency and optimize communication between teams.

Hospitality brands across the spectrum — from economy to midscale to luxury — are looking for ways to sell ancillary services and experiences more efficiently. The right technology solution can enable them to personalize guest offerings and maximize total revenue.