SessionM Partner Content

Designing a loyalty program solely focused on collecting huge numbers of points is no longer enough. In order for loyalty to deliver results in today’s rapidly changing hospitality sector, owners and operators need to reassess why they operate a loyalty program in the first place.

Airlines are taking cues from sectors outside the travel industry, including dining, wellness, and retail to better target and engage with their passengers. The key to success is delivering personalized messages through the smarter and secure use of customer data, experts said.