Sojern Partner Content

The concept of “personalization” has been touted by travel marketers so often in the last few years, that most would agree that it’s become a bit overused. It’s time for travel brands to evolve beyond broad-based personalized targeting and get smarter about how they use their data.

Turns out the packages a hotel offers at booking can be a deciding factor in consumers choosing a destination.

Mobile is predicted to overtake desktop for online travel bookings; below are four tips for hotels to stay current in the ever-changing, mobile-first, booking environment.

Last minute bookings are becoming more-and-more prominent for US travelers. Download Sojern’s 2015 Hotel Insights Report to learn more about how this trend is affecting the travel industry.

Consumers are spending more time looking for hotels than for flights. Download Sojern's free report to learn more about the timing issues that are unique to hoteliers.