Wunderkind Partner Content

A new guide from Wunderkind shows how identity marketing helps hotels reclaim direct bookings by converting anonymous visitors into engaged guests, reducing OTA dependence, and boosting revenue.

With up to 95% of website visitors remaining anonymous, travel brands are leaving revenue on the table. Identity resolution helps recognize and convert these users, enabling better personalization, stronger engagement, and higher conversion rates.

Understanding consumer preferences is essential for travel brands to create effective marketing strategies, but how can they capitalize on anonymous traffic? We sat down with Wunderkind's head of travel and ticketing to explore how brands can boost loyalty with contextual identity resolution and unlock the power of first-party data.

“The Power of Performance Marketing in 2024” provides actionable insights for travel brands looking to build more effective customer data strategies that leverage AI, helping them earn more direct bookings and grow revenue.