The move marks another chapter in the evolving Ace Hotel brand story following the 2023 collapse of Sortis Holdings' attempted $85 million acquisition.
Given a string of bad luck events, it can seem like Ace Hotels is a jinxed brand. But any visit to its properties in New York, New Orleans, or LA will reveal an electric vibe that's a reminder it can be salvaged and taken to the next level.
Sortis executives have given more details on their plans for Ace Hotels, the hip U.S.-based lifestyle brand that the company will acquire for $85 million in cash.
In Skift's top stories this week, Sortis Holdings acquires Ace Hotels for $85 million, business travelers seek more conference networking, and GetYourGuide CEO talks reimagining search for travel experiences.
Ace Hotels has had a significant impact on the hotel industry, helping change the way brands look to attract younger travelers. Here are five important moments in its evolution that we've covered as it prepares now to be acquired by Sortis Holdings.
Investment firm Sortis agreed to acquire Ace Group International for $85 million. The all-cash deal will give Sortis the boutique Ace Hotels brand and its hotel management company.
Ace only has about a dozen properties, but it has punched above its weight in brand impact. Here's our analysis of whether Sortis is a good home and if $85 million is a good price.