Ace Hotel remains a true boutique brand in a time when every major corporation is trying to recreate the pull of their brand name, unique guest experience, and community integration.
The American Trade Hotel in Panama City mixes the Ace group's penchant for local craft and community with a new brand's fresh take on global urban luxury.
A growing urban trend combining creative post-industrial neighborhoods, high-tech "Innovation Districts," and trendy tourism infrastructure is fully realized in London with the opening of Ace Hotel's first international property.
Due to the ubiquity of "design hotels," the next generation of hip lifestyle hotels are attracting today's most trend-conscious consumers with improved comfort, service and cultural experiences, as well as head-turning design.
Popular brands know no boundaries. Although fashion and luxury brands have crossed into the hotel industry, Ace is leading the way in smart brand expansion among a new generation of design and lifestyle hotels.