Articles tagged “adventure travel”

The latest Tripadvisor survey highlights travel is no longer just about 'been there, done that, got the T-shirt', but understanding the story of the T-shirt itself.

A massive survey of 18,000 travelers worldwide suggests that 2024 is shaping up to be a year when tours, activities, and experiences are decisive. Now if only marketers will catch up to reality.

The Chinese traveler's slow return continues to impact global travel. But adventure tourism operators are optimistic they'll be parachuting into newly opened group travel countries like Australia.

A challenge for niche adventure companies is to navigate growth while maintaining the experience's appeal in the first place.

With more consumers holding travel companies accountable for their social and environmental impacts, the high-minded notion that purpose-led companies can also be profitable is proving out.

Today's edition of Skift's daily podcast looks closer at AI at major travel brands, youth-focused African tours, and gaming in the UAE.

With the need for responsible, ethical, and sustainable travel more acute than ever, demonstrating transparency in business reporting and operations is a key way for travel companies to not only build consumer trust, but also drive revenue and achieve long-term growth.

While India has ambitious plans to position itself on the global adventure tourism map, it’s important that the government, tour operators, travelers and other industry stakeholders collaborate to focus on responsible growth of the sector.

Travel businesses are focused on offering safer products that boost in-destination economies as an industry survey matches adventure travel demand with traveler motivation.

Today's edition of Skift's daily podcast looks closer at extreme luxury adventure trips, hotels' AI labors solution, and Bhutan's push for longer tourist visits.