FIFA's outrageous ticket prices, combined with geopolitical turmoil, have contributed to soft bookings. Yet hotels that jacked their rates share some of the blame, too.
Many hotels are seeing soft 2026 World Cup bookings as fans seem to be waiting until the last minute. It seems possible that the event will draw a higher mix of domestic fans than many first expected.
New ownership appears to be nudging Motel 6 toward a different playbook, dialing back traditional industry ties and emphasizing targeted advocacy. This may leave some franchise owners to wonder whether the pace of change feels too fast.
Although there's seemingly no end in sight in their quest to hit pre-Coivd employment levels, U.S. hotels can take solace in that they ended 2023 with an increase in hiring.
When a hotel rate appears in Google Search or on an online platform will it include the junk fee that makes it more expensive than a rival? That's what's a stake in these bills for the travel industry.