Addressing Air France’s structural deficiencies became job number one as the group went about restructuring itself during the pandemic. And it remains a chief priority now that the industry is booming.
Air France-KLM found a "low-risk way" to participate in European airline consolidation with its SAS deal, even as it waits a bit longer for a chance at prize TAP Air Portugal.
If there’s one thing crystal clear about Air France-KLM’s strategic intent, it is that it badly wants to consolidate Europe’s still-highly-fragmented airline industry. No surprise, therefore, that it’s now buying a stake in Scandinavia’s SAS.