Articles tagged “air india”

Yes, they made the app better and nicer! But the bigger story is that Air India is angling for a future where your flight, hotel and cab all get booked (and fixed, if something goes wrong) as one thing, not three separate headaches.

While India's premium travel boom is real, Air India and IndiGo's new entry-level fares reveal that the country's biggest aviation opportunity remains attracting cost-conscious first-time flyers.

Air India is late to a model already proven by domestic as well as Gulf and Asian carriers, but the Booking.com deal shows how quickly it wants to catch up through loyalty-led commerce at home.

Air India's full-service offering has set it apart in a market dominated by low-cost airlines. The new fares blur that line.

India's two biggest airlines spent the last few years expanding aggressively abroad. IndiGo leased wide-body aircraft for the first time. Air India was looking to rebuild into a world-class global carrier. Both are now in retreat, at least temporarily, from some of those ambitions.

Air India is working hard to fix products and perceptions in its most important international market. The customer metrics suggest the effort is landing, even if the experience remains inconsistent.

Air India is using loyalty to turn Air India Express into a feeder for its long-haul ambitions, but Maharaja Club still lacks the credit-card economics that make global loyalty programs truly powerful.

A slew of geopolitical issues and intensified regulatory scrutiny following a deadly crash have derailed Air India’s plans for transformation. Wilson said the turnaround will “take some more time.”

Now, before we start linking this to Prime Minister Narendra Modi’s appeal to avoid foreign travel, it’s worth remembering that Air India had been warning about rising fuel costs and airspace disruptions for weeks before that call was made.

Each Air India update only deepens the question: who gets to lead the airline? The wait, for now, continues.