Shedding the "AirAsia" name is perhaps the online travel platform's way of saying: this is not just an airline app anymore. Move is looking forward to a future where brand loyalty isn't tied to a legacy airline, but to a travel experience.
What’s a luxury guy like Manfredi Lefebvre d’Ovidio doing at AirAsia? Trading luxury cruises for budget flights, it seems — though don’t be fooled. He’s got a lot on his mind, from rethinking travel experiences to sneaking a touch of five-star luxury into your next app booking.
Southeast Asia’s tourism race is heating up. And with destinations like Thailand and Vietnam making strong plays, Malaysia will need to up its game. It’s also a chance for the destination to diversify its offerings and attract fresh audiences in a crowded regional race.
As tourists prioritize convenience over bureaucracy in their journey choices, visa reforms will help determine the winners in Asia’s tourism rebound. Regions with rigid visa policies risk missing out.
Capital A is shifting its focus beyond aviation, aiming to build a stronger, more diverse revenue stream. This would also help the company rely less on the volatile aviation sector.
A defining characteristic of the AirAsia empire has always been its corporate complexity. Now it stands to simplify by bringing AirAsia and AirAsia X together as one, while leaving aside most of the group’s laundry list of non-core business units.
Tourism in India is growing, especially from domestic travelers. This is leading to a robust demand for accommodation across the country. But the India hotel industry needs to provide enough supply.