Airbnb News

Booking.com now wants to sign up all types of alternative accommodations, even short-term rental apartments that face increased regulation in many cities. CEO Glenn Fogel seems to think that the ultimate winner of the online travel game will be whoever has the most beds in the end.

In our view, hotel owners stand to gain, as online travel agencies, brands, and disruptors like Airbnb all battle it out. Subscribe to Skift Research to learn more.

Can Greeley do for Airbnb Homes what he did with Amazon Prime? And if yes, is that, ultimately, a good thing? Is his appointment a sign that Airbnb is moving even further away from hospitality and gravitating that much closer to just being like any other massive online travel giant?

Viator leads in online tours and activities, as Skift Research's new analysis shows, but being in first also puts a target on its back. Rivals are working hard to close the gap and the race is far from over.

When we asked then-Expedia CEO Dara Khosrowshahi in 2016 whether Airbnb was going to eat his lunch, he responded that he was very well-nourished. But it now appears as though Airbnb has an insatiable appetite. Join us on a Skift Call March 13 to assess the Airbnb threat to hotels and online travel agencies.

The digital revolution has finally come for tours and activities. Our latest research report dives into challenges for this fragmented sector as it shifts increasingly online and to mobile, but highlights the potential market opportunity for a very diverse, experiential space.

The Wyndham Hotel Group CEO recognizes that Airbnb captures the attention of travelers in unique ways — and he wants to do what he can to create a similar experience.

Oh, how times have changed. Instead of feeling threatened by Airbnb, some hotels are being wooed by the company. Online travel agencies, on the other hand, are about to get a taste of what it feels like to be disrupted by the likes of Airbnb.

A new loyalty program coming from Airbnb may be the final straw that gets business travelers to switch to the service.

In which we try to make some sense out of what we know Airbnb is doing now — and what it hopes to be doing over the next 10 years.