Airbnb Turns to Instagram for Second Crowdsourced Marketing Campaign
With the combination of local advice and low-cost production, this type of campaign fits well within Airbnb's sweet spot.
What started as AirBedandBreakfast.com has grown into a massive public company that IPOd in 2020. Airbnb is now the world’s largest online alternative-accommodation community, allowing millions of users to list, search, and rent authentic homestays and vacation-rental experiences in countless cities across the globe.