Articles tagged “airport lounges”

Airline lounges are rarely as opulent as the promotional pictures suggest. Yet passengers seem to love them. Why? Will they persist forever?

Airport lounges are rarely luxurious, but people love them. Perhaps they crave access to an "exclusive" airport club. So look for more to open soon at U.S. airports. As we learn in this interview, operating a lounge can be a profitable business.

An airport lounge needs a lot of logistical heavy-lifting and finesse to get it right. But Amex has had some success executing on this mission, and is expanding internationally to Hong Kong.

Here are the brands that are innovating and getting the lounge experience right.

United's highest-paying customers have a new place to call home at Chicago O'Hare. The Polaris lounge opened late last week and will be followed with similar properties across the globe through 2018.

Etihad is defining what modern First Class is for commercial airlines.

By avoiding abrupt changes, and ensuring a consistent design, at all customer touch-points, Cathay Pacific demonstrates the inherent value and long-life of a carefully curated brand. It is that consistency that makes Cathay's at-home-on-the-road passenger experience authentic.

Supply and demand baby.

There is nothing harder than keeping things simple.

This fresh design has been a long time coming, and will no doubt be welcomed by American's frequent flyers. In an industry historically marked by feast or famine cycles, it's a good idea to put these big projects on the plate as soon as you're flush enough to see them through.