Alaska may not be the sexiest carrier in North America, but its brand management and consistent execution across various customer touch points is a masterclass.
There are three big reasons for Alaska proposed $1.9 billion merger with Hawaiian: scale, loyalty, and premium traffic. And there are lots of questions too.
There are three big reasons for Alaska Airlines proposed $1.9 billion merger with Hawaiian Airlines: scale, loyalty, and premium traffic. And there are lots of questions too.
Based on calculations of the operating margins of all the major U.S. airlines, a merger between Alaska Airlines and Hawaiian Airlines could be a win-win situation for the two carriers.