Articles tagged “alaska airlines”

Tech companies largely stopped traveling during the pandemic, which hit Alaska Airlines, with its base in Seattle and hub in San Francisco, hard. But the airline is seeing tech's road warriors return — up 50 percent just in the last few weeks.

A Florida federal judge and Trump appointee has liberated the U.S. airlines from the tyranny of having to enforce mask mandates. The five largest U.S. airlines didn't wait long, dropping their mask requirements within hours of the judge's ruling.

U.S. airlines planned ambitious summer schedules to accommodate what they expect will be torrid travel demand. But airlines' hopes after two years of a pandemic are running into the reality of a tight labor market, with JetBlue and Alaska Airlines the latest to trim summer schedules due to staffing concerns.

U.S. airlines are gearing up for a hot summer, adding flights ahead of strong anticipated demand. But hectic flying schedules, along with contract issues, have led some pilots to airport protests.

Alaska Airlines is bullish on the recovery with plans to grow this year despite elevated fuel prices. But the airline is going one further, promising Wall Street higher profits from a new simplified and streamlined fleet.

There's much ado about oil in global markets. But U.S. airline executives are largely unconcerned with the price volatility in recent weeks, betting that strong summer travel demand will absorb higher fares.

Accepting that there is a pilot shortage in the U.S. is only the first step to fixing the problem. The next is producing more pilots but that, even with big names like Alaska and United working on it, will take several years.

In Skift's top stories this week, Alaska Airlines launches a subscription service, Marriott Executive Chairman Bill Marriott announces he will retire in May, and Tripadvisor prepares to take Viator public.

Good morning from Skift. It's Thursday, February 17, in New York City. Here's what you need to know about the business of travel today.

Alaska Airlines's new subscription service could shift the company's sales strategy. It may push the carrier to build lifetime customer value rather than see each purchase as a one-off transaction.