Articles tagged “aloft”

Lifestyle hotel brands such as Starwood's Aloft and Element are growing substantially, but the smaller number of rooms in these properties is weighing down Starwood's growth. Starwood is looking at some creative ways and partnerships to jumpstart room growth.

It's not impossible to imagine a future where robot intelligence plays a crucial role in the logistical operations side of certain hotel brands.

Robots won't "free up" human talent as much as they will replace it when they prove to be more labor efficient and cost effective.

Aloft Hotels was created with a 21st century-native mindset combining every next gen psychographic out there, which could become a blueprint for mid-market corporate hotel brands moving forward.

The reliance upon a card that Aloft must send you in the mail seems like a step back rather than forward for all but the most frequent and loyal customers. Here's hoping Starwood expands this across all their brands for a much more useful service.