For years, airlines, travel agencies, and their technology partners acknowledged they could adopt more modern ways of selling plane tickets. The sticking point lately has been less technological than commercial. Thursday's deal is a seismic moment serving as a model for how the sector might afford to transition to the future.
The year has been so horrible for the travel sector that it can be easy to forget about consumers' pent-up demand to explore the world. This survey is a helpful reminder.
The Skift Health Score ranked Booking Holdings as the overall leader in August among 100 public travel companies but the entire travel industry faces grave uncertainties. Then there's that little search engine Google, which has an even larger travel business than Booking.
Evacuations are difficult at the best of times. Now corporate travel agencies are battling border closures, offline bookings, canceled flights and quarantines.
The pandemic will have marred the first anniversary celebrations, but this fledgling corporate travel unit should have enough experience behind it to ride out the storm.
The first half of July saw little improvement in travel agency bookings compared with the first half of June, according to the world's largest processor of airline tickets. Sigh.
It's a fascinating question whether airlines and travel agencies will be able to keep pushing forward on modernizing the sector's tech. But Amadeus aims to press on with its part in the process.
Despite rising coronavirus cases and airlines on the brink of collapse, Milla Travel could still make its mark in a region that's long overdue for modernization in the travel management space.
The juries are still out over whether airlines and the global distribution systems will kiss and make up soon. Corporate travel agencies will be hoping it won't be much longer though, otherwise some may face the prospect of having to explain higher airfares to their clients.