American Airlines News

While the world's leading carriers and flagship brands have always been content producers, they have become more sophisticated introducing innovative approaches to content production and media utilization.

It's not likely the U.S. carriers will win this round. In addition to challenges from the Gulf, they are dealing with Norwegian Air's low-cost challenges for trans-Atlantic service. While not all Americans love the Gulf carriers, they do love an airline bargain.

E-mail marketers are steering the industry's course toward more reliable conversions, more of the time.

Delta's CEO chose to hide behind 9/11 and all the paranoia around the word "Arab" than make a compelling argument or prove his case.

There's an argument to be had here about state aid for airlines, but this isn't it. You know you're losing the debate when you try to link your opponent to 9/11.

These teenagers and their crazy plans to change the aviation marketplace. It just might work.

Despite its past battery problems, the Dreamliner is a state-of-the-art aircraft which provides passengers a unique ride, good enough to inspire its main competitor. While focusing on revenue optimisation of these cabins, American Airlines makes the most of the Dreamliner's advantages with added passenger experience enhancements throughout.

Ensuring adequate competition in airports large and small gives those airports more negotiating power against the big three national carriers, and could ensure adequate infrastructure for more visitors from abroad to spend their travel dollars in the US. This last is, after all, the mandate of organizations like the US Travel Association.

Travel brands selling vacations and luxury suites have a significantly easier job selling consumers on their products than these more stark service providers but adding a light perspective to what can be a tedious form of travel is a good start.