There will be an explosion of AI innovation over the next couple of years. The AI travel agent is getting closer, and travel companies will automate tasks long overdue for modernization.
The travel-management giant is using AI to read and respond to trip requests via emails. The goal is to free up human agents for more critical tasks, like perhaps explaining to executives why they can't expense that "team-building" trip to Vegas.
American reintroduced its fares to the channels where travel agencies want to book them, and Isom acknowledged their absence was their biggest "pain point." The airline, too, will be feeling pain for some time.