Minor Hotels founder William Heinecke has had quite the entrepreneurial journey. As an American expat, he started his entire empire of businesses in Thailand from the age of 17. Here he shares thoughts about the state of hospitality, luxury, and embedding social good into the core of his properties.
Experience and sustainability are losing their equity as more brands cynically pile on. These are examples of emerging, global brands with depth to their practices. Intrepid travelers should take note.