All-inclusive vacations aren't necessarily just for low-end consumers seeking high convenience. The luxury corner of the all-inclusive market has staying power.
It's one thing for a private equity group to own many fragmented hotel and travel assets. It's another to own a distribution platform to sell those products. Apple Leisure Group's new owners have to feel good about leveraging the company's scale and using its resources to help increase the viability of its existing assets.
Apple Leisure Group is competing with cruise lines to attract the business of American travelers to Mexico and the Caribbean. Like cruise lines trying to win over first-time cruisers, Apple Leisure Group is attempting to get Americans who have never had a passport before to get off the couch and experience their first foreign vacations.