Smart travel startups realize that the real money to be made is on the back-end and they’re creating solutions that in-house teams haven’t yet thought out.
FlightView has somewhat of a utopian vision where mobile devices tracked by airports aren't attached to passenger identities. In the real world, it's not clear how private this mobile tracking actually would be.
Although the app is a clever marketing play, and perhaps effective relaxation tool, most flyers have apps, music and games that they already turn to in everyday life for relaxation or stress reduction.
What Marriott is doing on the mobile check-in front will become industry standard over the next few years. In addition, the front desk as a required stop during the check-in process is on the way to becoming extinct.
Airline, hotel and car rental apps are rated by users as being well below the quality of travel booking apps. That they trail the travel booking apps isn't a huge surprise, but the the size of the ground they would have to gain to catch up is fairly daunting.
Crowdsourcing enough data to make a service informative for new users can either be difficult or a fast track to becoming a valuable resource. Branding and marketing are key in acquiring initial submissions.
HotelTonight is seizing the opportunity to become a very large business, and has to ensure that it doesn't lose its elegance and distinct value proposition in the process.
TripAdvisor is injecting a healty dose of competition into hotel metasearch, and is finding a way to give hotels more power in a way that competitors aren't doing. Funny how things change: TripAdvisor, hotels' best friend.