Google Places Travel Ads in Startup AI Search Engine Results
This is the first time that the public can see Google testing ads for the future of AI-generated search results.
AI in Travel
Skift’s own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events.
Booking Exec Says We’re ‘Agnostic’ on Canadians Picking Mexico Over the U.S.
The advantage of Booking Holdings' size and wide geographic footprint is that a problem in one region might be balanced by gains in another. That means being agnostic can be part of the strategy.
YouTube Is Adding AI Summaries for Things to Do
YouTube is obviously a major marketing channel for travel brands. Adding AI Overview in 'things to do' first, with other travel verticals to come, may keep users engaged within the Google ecosystem.
White Lotus, Artificial Intelligence and the New Business of Luxury Travel – Skift Travel Podcast
Popular TV shows like The White Lotus can strongly influence travel trends, a topic we discuss — along with other forces in the luxury sector — in this episode of the Skift Travel Podcast.
How Identity Marketing Helps Hotels Reclaim Direct Bookings
A new guide from Wunderkind shows how identity marketing helps hotels reclaim direct bookings by converting anonymous visitors into engaged guests, reducing OTA dependence, and boosting revenue.
Sponsored 
United Airlines’ Fees, Consumer Confidence, and Google’s AI Tools: Ask Skift’s Most Popular Questions
We sum up the answers to some of Ask Skift's most popular questions, including the cost of United's credit cards and lounge memberships and how Google is utilizing AI.
Google Unveils 2 New Travel Tools: Hotel Price Alerts and Screenshots for Trip Plans
Google may not be releasing a trip planner any time soon, but it's consistently rolling out various other trip features and AI integrations across products.
Perplexity Can Now Book Hotels: What Our Tests Show
The announcement is a first among competitors like ChatGPT and Google’s Gemini.
Booking.com and AI, Now vs. 2023: Tech Chief Explains What’s Changed, What’s Next
Users may not rely on AI to plan a trip from start to finish, but they’re becoming more likely to consult it at some point during the process.
OpenAI Engineer Talks Travel and Working with Booking.com
Users are becoming more likely to use AI during the trip planning process, but it'll take more time before they're comfortable with AI taking control from start to finish.