AI in Travel

Booking.com has taken more time than competitors to release updates for its AI tool. But it still has some of the same kinks to work out.

This comes shortly after a Skift report that Sabre is looking to sell its hotel tech unit.

Today's podcast looks at AI travel agents, Hilton's highest room addition, and Boeing's latest hurdle.

This is an early idea of how an AI travel agent could look. As the tech advances, users could bypass online travel agencies altogether.

MakeMyTrip is betting on AI to drive traffic and improve the customer journey. But it will take at least a few more quarters to see results.

As more Indians look to explore new destinations and seek better travel deals, Skyscanner’s approach of being both a travel guide and a deal-finder could resonate. The company’s vision of making India a top-three market is ambitious, but its success could redefine the company’s role in Asia,

Taking inspiration from our Skift Megatrends list, here are some of the biggest themes we expect to come up time and again across multiple discussions at the Skift Aviation Forum 2024. 

Germany aspires to set the standard for AI's future in destination marketing. However, we wonder whether Germany's new AI influencer can actually build an audience and earn their trust. Those tasks are challenging even for humans.

Thailand's move to blend AI with spiritual tourism isn’t just a clever marketing tactic, it’s about reshaping what travel means in a digital world. The real question is, will other destinations jump on this trend, or will Thailand’s unique mix of ancient beliefs and modern tech stay one-of-a-kind?

Following years of stagnant innovation, flight search is on the cusp of becoming a richer experience. Through the use of AI, airlines and ticket sellers can close decades-old gaps between what travelers expect and what companies have been able to deliver.